Not sure how we break out the KLIs? Here's a deeper dive into the categorization!
Predictive Indicators
Customers likely to purchase a specific banking product or service (based on look-alike models)
FI Product
Financial products and services that a customer currently has
Competitive FI Product
Competitive banking products a customer is using, identified through payment transactions going to a competitive FI
Client Segmentation
Customer demographics, type, etc.
Consumer Spend
Transactions that describe the customer’s activities and interests
Customer Behavior Indicators
Utilization of FI products
Business Spend
Customer’s business-related purchases
Location
Zip code location of the customer’s home address
Intent Indicators
Intent to purchase a product, adopt a service or contact the financial institution based on a visit to the FI's public or authenticated FI site