The Segmint Customer Insights product transforms a Financial Institution's anonymized customer data into simple, intuitive insights. Segmint unifies an institutions disparate data sources and assigns insights we call Key Lifestyle Indicators® (KLI®). These insights describe the unique financial behaviors of each customer, their spend patterns, and activity with competing institutions. Each customer is assigned one or more KLI. As new customer data is received, insights update to better describe the customer. Via Segmint's secure data service, FIs can retrieve customer insights to drive innovation and build customer facing solutions.
Integrations with our API
When an institution engages with Segmint to deploy the Customer Insights solution, Segmint works with the institution to identify the data sources they wish to use to build customer insights. Upon receipt of these recurring data feeds, Segmint analyzes the data and returns a library of customer insights and data tags known as Key Lifestyle Indicators (KLIs). Customers included in the data set are assigned one or more KLIs (insights) based on the data received. These insights describe the customer’s financial products, their utilization of those products, their activity with held-away accounts and details about their merchant transactions.
The KLI (Insights) and UCIC (Customers) endpoints provide access to detail about these insights and the customer insight profiles. The data available from these endpoints are updated as often as data is received from the Institution, which is typically daily, but can be as often as real time.